Management Information Sheet
'Future You' careers campaign for young people
Mobile Careers App aims to get young people working in Norfolk's six growth sectors
Young people in Norfolk are being urged to think about careers in the county's six growth industries as part of a new interactive campaign aimed at developing Norfolk's future workforce.
Norfolk County Council has launched the Future You campaign to help address a skills gap in the county and boost the aspirations and careers of young people living in Norfolk.
Free mobile careers app - to download via the App store and Google Play
Aimed at young people aged 13 to 21, the campaign includes the launch of a free mobile careers app which helps young people match their skills, interests and aptitudes to the county's likely future job market.
The app has been designed for young people and offers advice on:
- career paths
- academic courses
- interview techniques,
- work experience
- CV writing,
- job roles,
- apprenticeship
Future You aims to inspire young people towards careers in the key growth areas for the county, areas where Norfolk is leading the way. From the App, young people will be signposted to research opportunities using Help You Choose, UCAS and other opportunities websites.
Young people have been involved in shaping the campaign, helping to draw up the ideas, selecting the company to develop the app and campaign materials and 'road testing' the app at the Radio One Academy events in Norwich in May.
The campaign forms one part of the Developing Norfolk's Future Workforce initiative which is the wider piece of work that links the County Council's work on education and skills with its work to develop the economic future of Norfolk. The County Council also works in partnership with the New Anglia Local Enterprise Partnership (NALEP) to develop skills.
High profile marketing campaign
Future You includes an extensive marketing campaign, featuring six people from across the county - all in their 20s and 30s - who have achieved success in each of the growth areas (energy; engineering; life sciences and Agri-tech; creative industries; financial services and health and social care).
The aim is to inspire young people to work in these areas by highlighting what can be achieved by living, studying and working in Norfolk. At the same time, the campaign seeks to address concerns from employers in the county that young people are not aspiring to work in Norfolk's growth sectors and are not developing the key 'employability' skills required by employers.
The six people featured in the campaign all star in the Future You films and adverts, which will appear on buses, in newspapers, on radio and on petrol forecourts.
They are:
Jackie Thomas, 26 - Deputy Manager at NorseCare's Weaver's Court, left Notre Dame High school with A levels and worked as a relief care assistant, which enthused her in a career in social care.
Jen Napolitano, 30 - Born in King's Lynn and trained in London before returning to make a career in Norfolk. Now senior art director with East Anglian marketing company Osborne Nash.
Andrew Chase, 34 - Design Draughtsman. Following a Btec National Certificate in mechanical engineering at West Norfolk College was employed by Dodmans and designs bespoke machinery.
Lauren Bailey, 25 - Instrument technician, from Holt. Did an apprenticeship after A levels at Sheringham High, and now works for Perenco on offshore gas platforms.
Joel Golder, 30 - Vice President at Marsh. Left Earlham High School at 16, and later joined Marsh as a Trainee Aviation Wordings Technician. Now arranges insurance for worldwide airlines.
Adam Elliston, 34 - left Sir John Leman High School to study Cybernetics and Control Engineering -now works for IFR, studying yeasts, and turning sugars into a range of different chemicals.
How can you help?
Please promote this app to students and parents too. The Future You careers app FREE and is available to download from the AppStore and GooglePlay from 6th July.
There are 60second and 30 second films available on the Norfolk website or on You Tube
A poster is attached above to promote the Future You Careers app.