Management Information Sheet
School Attendance Campaign
Following on from MI Sheet 139/23 the Attendance Team has worked with a range of colleagues within Children's Services, the Voluntary and Community Sector and Just One Norfolk to create a local campaign to promote the importance of attending school during the first weeks of term.
The attached assets have been created for social media, newsletters and email use. They have been distributed to a wide range of groups and sectors across Norfolk to use over the following weeks to help parents understand the importance of school attendance. The assets attached are alternate sizes for different platforms and also GIFs for social media.
We would be grateful if schools could also use these assets with families to promote these key messages. Please use #everydaycounts and #schoolattendance on SM posts, an interact with posts on @NorfolkCC and @NorfolkLSCP.
Key Messages
Suggested wording to use alongside the images on social media:
- New school year, new routines. Every day at school adds up so start the year right. For advice and support with school attendance, speak to a member of staff or visit: www.justonenorfolk.nhs.uk/attendance
- The new school year is here, are you ready? Start the year right with new routines and make school attendance a priority. For advice and support visit: www.justonenorfolk.nhs.uk/attendance
- Did you know: Children with good attendance are more than twice as likely to pass their English and Maths GCSEs compared to those who are persistently absent.
- 90% attendance is classed as persistent absence and adds up to missing 4 weeks of learning throughout the year.
- School attendance can be a real challenge for a variety of reasons. You can find advice and support on www.justonenorfolk.nhs.uk/attendance, or speak to a member of staff for help.
Alongside these assets we have also updated the information available on Just One Norfolk to provide further advice children and young people and their families as required. More information is available at www.justonenorfolk.nhs.uk/attendance.