Active Travel Ambassador Programme

Norfolk County Council's AtoBetter school programme is supporting a fantastic opportunity for eight Norfolk high schools. The Active Travel Ambassador (ATA) programme provides young people aged 11 to 16 with the confidence and skills to address transport issues affecting their school community. With support from an ATA coordinator and school staff, ATA teams research and develop behaviour change campaigns, focusing on active travel and road safety. The students work up their campaign idea and then pitch it to a panel of Travel Experts in Spring 2023 to get funding (½250) to deliver the campaign over the summer.

Students will develop skills in a variety of areas including:

• Project management
• Presenting and public speaking
• Leadership
• Collecting and analysing data
• Marketing and Promotion

See the attached brochure for more information about the programme.

If you think your school might be a good fit, please email esme.holtom@norfolk.gov.uk.